Nick Regina, the visionary CEO and co-founder of Spark Financial Group, launched the “Support the Shirt” campaign in 2022. The idea originated from an unexpected experience during a trip when his luggage was lost at the airport. Left with only a vibrant floral shirt, Nick embraced the situation, wearing it everywhere from swimming and dining to even showering.

This lighthearted incident inspired the now renowned “Support the Blazer” campaign, blending creativity with philanthropy. That same year, Nick successfully raised $9,200 in support of the Canadian Cancer Society, showcasing his innovative approach to making a meaningful impact.

In 2023 the Support the Blazer campaign, was a tremendous success in partnership with Million Dollar Smiles, a charity dedicated to supporting children with life threatening illnesses and special needs. Through the generosity of our community, we raised $23,322, surpassing expectations and making a tangible difference in the life of a child with a rare genetics condition, Dyskeratosis Congenita, which causes bone marrow failure.

In 2024 we are thrilled to share that we didn’t just hit our goal of $100,000, we surpassed it, raising an amazing $102,498.61 for Waves of Changes for Autism, an amazing charity that supports children with autism in Vaughan.

In 2025, we proudly launched the Good People Army, with 64 remarkable individuals joining Nick in wearing the iconic blazer. The main beneficiary was Ronald McDonald House Charities Toronto, along with 18 other local organizations. Together, we made a tremendous impact raising $331,709, bringing our four-year total to over $460,000 in support of 22 charities.

None of this would have been possible without the unwavering support of our community and the generosity of everyone who donated, participated, and helped share our mission.