2022 Support 2022 Support
The Shirt The Shirt
The Campaign The Campaign
The 2022 “Support the Shirt” campaign marked the inaugural year of what would become a signature annual initiative. Inspired by an unexpected moment, Nicholas Regina’s lost luggage during a business trip to Texas, the idea for the campaign was born. What started as a simple inconvenience quickly evolved into a meaningful opportunity to create impact.
Turning to Instagram, Nick engaged his audience directly, challenging them to donate in exchange for daring him to complete tasks. As donations came in, he followed through, creating a fun, interactive, and highly engaging fundraising experience.
The campaign quickly gained traction, with the community rallying behind the cause and embracing the energy and authenticity of the initiative. In its first year, the campaign supported the Canadian Cancer Society, raising $9,200 to contribute toward cancer research, patient support, and advocacy.
The success of the 2022 campaign laid the foundation for what would evolve into the “Support the Blazer” initiative in the years that followed, proving that a simple idea, powered by creativity and community, can make a meaningful impact.
Canadian Cancer Society Canadian Cancer Society
The Canadian Cancer Society is a national, community-based organization dedicated to improving the lives of Canadians affected by cancer. For over 85 years, CCS has been a leader in funding groundbreaking cancer research, providing trusted information and support services, and advocating for policies that promote cancer prevention and care.
Driven by a vision of a world where no one fears cancer, the Canadian Cancer Society works tirelessly to reduce the impact of cancer across the country. Through donor support and community involvement, CCS invests in life-saving research, supports patients and families throughout their cancer journey, and leads initiatives that help prevent cancer before it starts.
From offering support programs and resources to funding innovative treatments and advocating for healthier public policies, the Canadian Cancer Society plays a vital role in creating a future where cancer is better prevented, detected earlier, and treated more effectively.
CAMPAIGN RESULTS
$9,200 Raised
A community initiative by Nicholas Regina, CEO and co-founder of Spark Financial Group.